Viewing "Design Thinking"
bb7 produces new solutions to alleviate range anxiety for owners of electric vehicles.
Madison, WI – September 12, 2017
Product development and design firm, bb7 unveils solutions to solve an obstacle plaguing the electric vehicle market: battery range anxiety. Electric...
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While walking down our hallway at bb7, I overheard one of our software engineers (Keith) and one of our electrical engineers (Tom) having a heated discussion about battery usage, onboard storage, and data transfer. They were working through the pros...
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Oct 26, 2015
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Insights
In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?
Think Bigger: Voice of Everyone
bb7’s VOE...
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