bb7 Unveils New Concepts to Extend the Range of Electric Vehicles
bb7 produces new solutions to alleviate range anxiety for owners of electric vehicles.
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Design Thinking – Don’t Push It, Uncover It
While walking down our hallway at bb7, I overheard one of our software engineers (Keith) and one of our electrical engineers (Tom) having a heated discussion about battery usage, onboard storage, and data transfer. They were working through the pros...
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Discover The Voice of Everyone
In marketing and product development, VOC (Voice of the Customer) is a common research technique to discover customer preferences, needs, expectations and aversions. Is researching only the customer enough to inform product design?
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