Meet Doug Birkholz, a dynamic industrial designer whose passion for creative problem-solving and innovative design solutions makes him a unique asset on the bb7 team. Doug's journey in design began at an early age, where he found himself sketching cars,...

How much time and money can you save if your requirements are defined up front? Spending a little time early on in the discovery phase defining the features and design your customers want before your product goes to market will...

My first day and a half has been filled with discussion around how large companies facilitate innovation within their organizations through enablers, such as, innovation teams, innovation outposts, and university partnerships, to name a few. While these efforts to make...

The Front End of Innovation conference is just around the corner, and Nick Higbee (Director of User Research and Industrial Design) and Melissa Kurtz (Director of Advanced Testing and Material Science) are gearing up to represent the bb7 team. We’ve...

bob schofield

President Bob’s experience in engineering management spans over two decades. For years he worked in the consumer products category, including a tenure at Fiskars as the Director of 3D Services. From there he moved to product development consultancies...