How much time and money can you save if your requirements are defined up front? Spending a little time early on in the discovery phase defining the features and design your customers want before your product goes to market will...

[embed]https://youtu.be/JjXnSHlVLws[/embed] Our Director of Product Development - Medical, Eric Kersten discusses how COVID-19 has shown us that disinfection isn’t just a medical problem anymore. Let us know how bb7 can assist your Product Development team creating a safer environment for everyone.

bb7 produces new solutions to alleviate range anxiety for owners of electric vehicles.

Madison, WI – September 12, 2017

Product development and design firm, bb7 unveils solutions to solve an obstacle plaguing the electric vehicle market: battery range anxiety. Electric...

While walking down our hallway at bb7, I overheard one of our software engineers (Keith) and one of our electrical engineers (Tom) having a heated discussion about battery usage, onboard storage, and data transfer. They were working through the pros...

HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...