Join bb7 at FEI: Front End of Innovation Conference

Boston, MA - Seaport World Trade Center May 8-11, 2017

FEI: Front End of Innovation is a global conference that senior-level R&D, Innovation and Product Development executives rely on to thwart...

One of the most valuable tools in the design thinking process is journey mapping. It is an exploratory tool that provides ideas for further development. A journey map displays the experience – ideal or actual – a user has with...

Design for manufacturing speeds development, compliance, and approval while trimming away costs. Orthopedic Design & Technology expands on this principle in the following article, quoting our very own Steve Dieter. There is nothing medical device manufacturing (MDM) engineers or designers...

HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...

Hundreds of organizations claim to be full-service product development firms. In reality, few have the capability to deliver on that promise. Here’s how to know the difference. Companies in the design business run the gamut from large, integrated firms with...