Join bb7 at FEI: Front End of Innovation ConferenceRead Article
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One of the most valuable tools in the design thinking process is journey mapping. It is an exploratory tool that provides ideas for further development. A journey map displays the experience – ideal or actual – a user has with...Read Article
HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...Read Article
Planet Bike launches the Blaze 300 SLX, the first headlight in a new family of sophisticated bicycle headlights designed with product development firm bb7.Read Article