Viewing "Product Research"

A Meaningful Dialogue

HOW TO DRAW THE MOST OUT OF USER INTERVIEWS. Users determine a product's success. It is important to connect with users early and often to develop a user-centered design. There are many tools designers can use to obtain key insights...
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Product Failures: What Went Wrong?

PREVENT PRODUCT FAILURE with proper material selection. Material selection has become increasingly complicated and increasingly critical. Consider the profusion of product requirements, the plethora of design considerations, and the vast collection of available metals and plastics. Faulty material selection can...
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Make a Mess: Testing Cleaning Products

Understanding the Messy Process of Developing product performance test methods The cleaning product market is flooded with competing products vying for your attention, with labels that include “better than,” “more energy efficient,” and “works faster.” Verifying those claims requires a...
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It’s All About the Product, Silly!

A Quick recap from a bb7 presentation and workshop The seminal Harvard Business Review article, Customer Intimacy and Other Value Disciplines by Michael Treacy and Fred Wiersma, transformed the way corporations approach strategy. The article argues that in order to...
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